F E A T U R E P R O G R A M
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Business Training Program
The Business Training Program for Latin American Entrepreneurs provides tools and training in leadership, marketing and entrepreneurship to empower and equip them to prosper in Canadian society.
The Business Training Program (Level I and Level II) is provided in partnership with the Colombian Consulate in Toronto since 2017.
Origin
This program was created to answer the needs of immigrant women of varied educational backgrounds to generate income.
The Mesa de Mujeres initiative with The Colombia Nos Une program from the Colombian Consulate in Toronto was built to support women, historically the primary breadwinners in Latin American households.
50 women have graduated from the program since its launch in 2017.
M O D U L E 01
PERSONAL GROWTH
Explore, develop and strengthen personal skills
LEVEL I
01.01.
Self Discovery /Self Knowledge
September 19
Through personal exploration, participants connect with, strengthen and share their intrinsic power. They identify actions that are within their control and explore how to manage actions beyond their control.
01.02.
Leadership
September 26
Participants learn methods to develop assertive leadership.
01.03.
Empowerment
October 3
Participants explore aspects of life that are within their control and develop strategies and skills to reach their potential.
01.04.
Lifelong Project
October 10
Participants discover the importance of dreams, goals and the process to accomplish projects and lifelong goals.
M O D U L E 02
BUSINESSDEVELOPMENT
Basic tools to evaluate a business idea and develop a business plan for entrepreneurs
LEVEL I
02.01.
Idea Validation
October 17
The Canvas Model is used to identify, describe, design, challenge, and pivot participants’ business models.
02.02.
Business Planning
October 24
Participants will gain insights into the basic steps of business plans.
02.03.
Business Plan
October 31
This session addresses how to develop a business plan, breaking down the sections into an easy-to-follow method for entrepreneurs.
02.04.
Establishinga Business
November 7
Participants learn the steps and requirements to incorporate a business in Canada.
M O D U L E 03
MARKETINGCOMMUNICATIONS
Strategic and tactical knowledge to create a brand and develop effective marketing communications
LEVEL I
03.01.
Communications
November 14
Participants will learn how to write the right message to communicate effectively. They will be taught Canadian business culture and ethics.
03.02.
MarketingFundamentals
November 21
This session covers trends and basic concepts of Marketing, Branding and Marketing Communications.
03.03.
Strategy
November 28
Participants will learn the basics of Branding. They will identify what they want to communicate and develop marketing communication strategies.
03.04.
Tactics
December 5
In this session participants build and manage their brand: business name, slogan, customer service, social media, website, public relations.